Photo note — the image above is a real photograph of Gholson Landing, not captured by Mikey Del Rosario or LVINIT and not AI-generated. Its original source hasn’t been independently confirmed. The three photos further down this page, in the “What’s actually on site” section, are credited the same way.
Local Feature
This week, a new 121-unit apartment community opened at 2601 Sunrise Ave. in Las Vegas, not far from Nellis Boulevard. It's income-restricted, not for sale, and it's not the kind of story LVINIT usually leads with. But it's a real, verifiable data point in the same affordability conversation running through everything else we cover this year — from starter-home prices to down-payment assistance — so it's worth understanding on its own terms.
Here’s what actually opened, who it’s for, and how it connects to the ownership-side affordability guides we’ve already published.
What actually opened, and who it's for
The Southern Nevada Regional Housing Authority (SNRHA) and its development partner, The Michaels Organization, held a ceremonial grand opening for Gholson Landing at 8 a.m. on Tuesday, September 22, 2026. The community sits at 2601 Sunrise Ave., in the part of the valley sometimes referred to as “Downtown East,” a stretch of the city LVINIT hasn’t covered before.
It’s a $32 million, 121-unit development with one- to four-bedroom floor plans ranging from 600 to 1,300 square feet. Construction finished earlier in 2026, and by the time of the opening the property was already about 80% leased. On-site amenities include a community clubhouse with a kitchen, a fitness center, a computer lab, and an outdoor playground.
The units are restricted to households earning between 30% and 80% of the area median income (AMI). That’s a workforce- and low-income eligibility band, not a homebuying program — nobody builds equity here or works toward a purchase. It’s worth saying plainly, on a real estate site: this is a place to rent, not a home to buy.
Gholson Landing, by the numbers
What’s actually confirmed about the community that opened this week. See the sources at the end of this article for the full reporting.
- Apartments, one- to four-bedroom
- 121
- Total development cost
- $32M
- Of area median income
- 30%–80%
- Construction completed
- 2026
600–1,300 sq ft, already about 80% leased at opening
Southern Nevada Regional Housing Authority + The Michaels Organization
The income band this community is restricted to, per SNRHA
Grand opening ceremony held Tuesday, September 22, 2026
Gholson Landing is income-restricted rental housing, not a home for sale — worth saying plainly on a real estate site.
What's actually on site
Three more real photos of the property, showing the clubhouse building, the on-site basketball court, and the courtyard where the picnic tables sit — the same amenities described above.
The name behind the building
The community is named for Thomas Gholson, who served as deputy executive director of the Las Vegas Housing Authority — SNRHA’s predecessor agency — from 1990 to 1996. Gholson himself once lived in public housing, and during his tenure he helped start resident job-apprenticeship programs, youth Late-Night Basketball leagues, and the Community Peace coalition.
I could not have been what I was without the tenants who were the lifeblood of the housing authority.
Thomas Gholson, the community's namesake, on the residents he worked with as deputy executive director of the Las Vegas Housing Authority
Why this particular corner of the valley
Frank Stafford, SNRHA’s director of development and modernization, pointed to what’s nearby as part of the case for the site: “Less than one mile away, there’s a one-stop career center that will help people here use other tools for gainful employment,” he said, calling the project a step toward “revitalizing this community.”
One resident, Dandy Tellez, described the appeal in more personal terms: “I just like this area here because my mom is like five minutes up the road, my mother-in-law is five minutes the opposite way,” she said. “Around here it’s really quiet, everybody’s very friendly.”
It's part of a bigger, named program — not a one-off
Gholson Landing isn’t SNRHA’s only project this cycle. Announced alongside it, back in early 2026, is Beals-Henderson Pointe, an 80-unit affordable community at 5901 W. Duncan Dr. that finished construction in April 2026 and is named for civil-rights organizers Alversa Beals and Essie Henderson. Together, SNRHA and The Michaels Organization describe the two communities as 201 new affordable apartment homes, funded in part through low-income housing tax credits and federal American Rescue Plan Act (ARPA) dollars administered through Nevada’s statewide Home Means Nevada Initiative — a roughly $500 million program the state launched in 2022 to fund new affordable construction, preservation, and homeownership incentives. We couldn’t find any figure breaking out exactly how much of that statewide pool went to Gholson Landing specifically, so none is claimed here.
How this fits the rest of the valley's affordability story
LVINIT spends most of its Market Watch coverage on the resale and new-construction side of the market — where resale prices sat in August 2026, or how the starter tier has moved. Gholson Landing is a different data point entirely: not a price for a home, but a supply answer for households the for-sale market isn’t built to serve at all, at least not yet. It doesn’t change anyone’s down payment math, and it isn’t a substitute for the real down-payment-assistance programs that exist for buyers. But it’s a useful reminder that “housing affordability in Las Vegas” is a bigger question than the one this site usually answers, and a valley that opens 121 income-restricted units this week is a valley still actively working the problem from more than one direction.
What to watch next
- Whether SNRHA announces further Home Means Nevada-funded projects, and where in the valley they land.
- Whether the remaining roughly 20% of units lease up quickly, given the reported demand.
- Any reporting on rent levels for specific unit types — none has been published yet, and none is guessed here.
Sources
- Fox5 Vegas, “Southern Nevada Regional Housing Authority hosting grand opening for new affordable apartments,” published September 22, 2026 — event details, unit count, income band, and historical background on Thomas Gholson. fox5vegas.com
- Fox5 Vegas, “New Las Vegas affordable housing community Gholson Landing opens,” published September 23, 2026 — post-event coverage confirming the $32 million cost, unit sizes, and leasing status. fox5vegas.com
- KTNV, “New affordable housing complex opens in east Las Vegas” — independently reported, on-the-ground coverage with the on-site amenity list and the Stafford/Tellez/Gholson quotes used in this piece. ktnv.com
- Las Vegas Review-Journal, “New $32M affordable-housing complex opens in Las Vegas.” Corroborates the $32M figure and the opening by headline; the article itself returned a paywall/soft-block to direct fetch this run, so it’s listed here as corroborating, not directly read. reviewjournal.com
- The Michaels Organization, “Southern Nevada Regional Housing Authority Names Two New Affordable Housing Communities to Honor Local Housing and Civil Rights Champions,” February 2026 — background on the Beals-Henderson Pointe companion project, the combined 201-unit figure, and the ARPA/Home Means Nevada funding context. tmo.com
- Nevada Housing Division / Governor’s Office, “Nevada Housing Division outlines $500 million Home Means Nevada housing initiative,” 2022 — background only, on the statewide ARPA-funded program referenced above. gov.nv.gov
Gholson Landing is income-restricted rental housing, not a for-sale property. This article is general local reporting, not housing, financial, or legal advice, and not an application or leasing channel — contact SNRHA directly for eligibility and availability.
About this coverage
LVINIT Editorial · The Scofield Group · Nevada License S.0175577. Equal Housing Opportunity.